Respect for the Person
Every person deserves to have their experience heard, respected and considered.
A global mark for tobacco harm reduction
A universal symbol for a shared journey away from smoke.
Created for the global Tobacco Harm Reduction community, this symbol represents people, evidence, compassion, autonomy and the belief that reducing harm is a cause worth defending.
A universal symbol created for the global Tobacco Harm Reduction community.
The meaning
Not owned by one person, one organisation or one campaign.
This symbol was created to represent something missing in the global conversation around Tobacco Harm Reduction: a simple, recognisable mark that belongs to the people whose lives have been touched by the movement and the communities working to reduce the harms caused by smoking.
It is intended to honour those who found a way out of combustible tobacco, those who still struggle, and those who believe that evidence, compassion and informed choice should remain at the centre of public health.
The symbol belongs to the cause. And the cause belongs to the people.
Five principles
The symbol is built around values that should remain at the heart of THR.
The five points represent a practical and human framework for harm reduction, rooted in respect for people and a commitment to evidence.
Commitment to Evidence
Meaningful discussion depends on reliable information, structured data and honest lived experience.
Reducing Harms
The focus is reducing the harms associated with smoking and combustible tobacco use.
Prioritising Autonomy
People should have access to information and freedom to make informed decisions about their own lives.
Socio-Cultural Sensitivity
Different communities face different realities. Effective harm reduction must recognise context and geography.
Download files
Use the symbol freely, responsibly and with respect for what it represents.
Download the official symbol files in multiple formats for websites, educational materials, presentations, community projects and printed materials.
White on black
JPG for presentations, posts and general use.
Black on white
JPG for documents, web pages and print drafts.
Black transparent
PNG for light backgrounds and flexible layouts.
White transparent
PNG for dark backgrounds and overlays.
SVG vector
Scalable file for web, design systems and print.
How to use it
A symbol of hope, compassion, evidence, choice and dignity.
Use it to represent THR
The symbol may be used by individuals, advocates, researchers, organisations and communities who want to identify work connected to Tobacco Harm Reduction.
- Use it in educational materials, websites, events and community projects.
- Keep the symbol clear, legible and visually respectful.
- Share the story behind it when possible.
Protect what it means
The symbol should not be used to divide, attack, misrepresent evidence or place commercial interests above human ones.
- Do not claim exclusive ownership.
- Do not use it to demean or exclude others.
- Do not use it in ways that distort Tobacco Harm Reduction.
“Behind every statistic is a human being. A mother. A father. A son. A daughter. A friend. A colleague. A neighbour. A life.”
Tobacco Harm Reduction is ultimately about people, dignity, compassion and reducing suffering.
Community stewardship
Tell us how you are using the symbol.
If the symbol appears in your project, campaign, publication or event, share the details so the community can see where it is being used around the world.